Past Projects

Tourism Crisis
Management Planning

Planning is the best strategy to avoid extensive damage from a crisis, and the best way to recover faster. These comprehensive projects guide destinations and industry organizations with best practices and tools for the phases of a crisis: reduction, readiness, response and recovery. Crisis of different natures are explored and planned for, focusing on minimizing damages to business operations and revenue.

Tourism
Management

Are many the challenges to a successful management of tourism and hospitality sector. Having access to accurate and trusted data is the key to informed managerial decisions. These projects use research to help business collect and understand key data to profitable operations by better understanding their internal and external factors such as industry, consumers, brand, environment, etc.

(Picture by www.proxyclick.com)

Natural
Disasters

Tourists are a specially vulnerable population in the event of a natural disaster striking a destination. Natural Disaster projects analyze factors that influence tourists’ decision and behavior about destinations suffering from Natural Disasters such as hurricanes. These projects provide DMOs and businesses with understanding to craft messages that protect and guide tourists before, during and after a crisis.

Health-Related
Crisis

Current world situation shows us that health-related crisis can have a drastic impact on all industries, but can be specially hard to the tourism and hospitality sectors. From pandemics to bed-bugs, it is essential that tourism and hospitality businesses prepare for these situations to mitigate economic losses as well as the impact in personnel, brand, and trust.

Crisis
Communication

Proper communication with tourists before, during and after a crisis is the main tool for a good crisis management. Specially in our technology era, untruthful information are easily disseminated. Destinations have to be the first and main source of meaningful, timely, reliable and accurate communication. These projects provide destinations with the right tools to effectively communicate with tourists.

Emerging Media
and Technology

All industries are constantly influenced by the dynamism of emerging medias and new technologies. These projects help tourism and hospitality businesses to understand how new technologies and medias influence the behavior of consumers and advise on how businesses should evolve their capabilities to meet their visitors’ expectations, provide a great experience, and reach them in the platforms they are.